Post by account_disabled on Oct 22, 2023 10:36:08 GMT
While in the first case eyes turned towards the viewer the average fixation time on the label is milliseconds, in the second case eyes turned towards the product the average fixation time is almost doubled, reaching milliseconds. New call to action Facial expressions Knowledge of facial expressions and facial micro expressions emotional expressions that appear on the face for a few fractions of a second allows you to further refine your communication and marketing messages. I have already dedicated an entire article to this topic , and I refer you to it for further information.
Here it is enough to know that eye tracking also reveals that the use of symmetrical faces, pleasant as they are harmonious and attractive, increases the user's interest. In a recent investigation of mine based instead on the use of faces bearing sincere facial expressions correct expressions and artificial or "posed" expressions wrong expressions , I showed how the use of the seo expater bangladesh ltd former has considerably increased engagement on a LinkedIn profile. This aspect is still almost unexplored, but as is evident it has important premises and potential for marketing. Eye Tracking and neuromarketing Gender differences in vision Another noteworthy element offered by eye tracking is the difference in response to visual stimuli between men and women.
Several studies have explored the topic in depth starting from the evidence that male and female brains are different and, consequently, react differently to environmental stimuli. Simplifying a lot, we can say that in the female brain the neural connections are transversal to the right and left hemisphere the first responsible for intuitive and creative thinking, the second for the logical mathematical one consequently the female brain is plastic, intuitive and empathetic. The male brain, on the other hand, follows patterns based more on logic, which is why it responds better to more rational information processing activities and is more capable of motor activities and spatial orientation.
Here it is enough to know that eye tracking also reveals that the use of symmetrical faces, pleasant as they are harmonious and attractive, increases the user's interest. In a recent investigation of mine based instead on the use of faces bearing sincere facial expressions correct expressions and artificial or "posed" expressions wrong expressions , I showed how the use of the seo expater bangladesh ltd former has considerably increased engagement on a LinkedIn profile. This aspect is still almost unexplored, but as is evident it has important premises and potential for marketing. Eye Tracking and neuromarketing Gender differences in vision Another noteworthy element offered by eye tracking is the difference in response to visual stimuli between men and women.
Several studies have explored the topic in depth starting from the evidence that male and female brains are different and, consequently, react differently to environmental stimuli. Simplifying a lot, we can say that in the female brain the neural connections are transversal to the right and left hemisphere the first responsible for intuitive and creative thinking, the second for the logical mathematical one consequently the female brain is plastic, intuitive and empathetic. The male brain, on the other hand, follows patterns based more on logic, which is why it responds better to more rational information processing activities and is more capable of motor activities and spatial orientation.