Post by ruhaimaromana22 on Nov 5, 2024 8:32:53 GMT
Attracting users to a website and other digital channels (social networks, messengers) is a difficult task. However, it is much more difficult to engage and retain a potential client. We will talk about retention strategies in digital channels below.
Retaining users on the site
It is obvious that an attractive, up-to-date design, relevance of social media marketing service the request and value of the information contribute to the retention of the user on the site. But today even this may not be enough. To keep the user from closing your site after 10 seconds, you need to attract his attention. Here are some ways.
Online consultant
An online consultant on a website is something that can hold a user at the moment when they are about to close the tab. The main thing is to set up a pop-up window at the right time. Chats on a website can be very intrusive and irritate users. Therefore, it is better to implement a call to dialogue not immediately, but to start from the user's behavior and time spent on the website.
It is better to set up a pop-up window for an online consultant after the user has spent more than a minute on the website or after viewing certain pages.
To keep users' attention, you need to analyze and predict their behavior. A funnel helps with this to some extent. When creating it, you calculate a certain universal scenario that most users perform on your site. Knowing which buttons they click and which calls to action are most attractive to them, you can create an "ideal" scenario that will lead potential customers to a purchase.
Use intriguing button names and internal links so that the user "falls" deeper into other pages of the site.
Popup widgets
In the pop-up format, you can set up not only a chat, but also any other information. For example, offer a free webinar or a discount on a product. The main thing here is to set up the widget correctly so that it does not irritate the user and does not distract him from reading.
The pop-up can be set up based on the time spent on the site. For example, after the user has spent 2 minutes on it (this will “warm up” the user a little and push him to perform the target action) or at the moment when the user intends to close the site and points the cursor to the upper right corner. You can also segment users and create unique personal offers for them. This significantly increases loyalty and the likelihood of a purchase.
Do not forget about the widget design. Since it appears unexpectedly for the user, it is better not to use irritating bright colors, but make it noticeable.
Read also: "How to communicate with clients in online chat"
Chat Customer Retention Strategies
Why keep the client in the chat? After all, online chat was invented to provide prompt technical support. However, it is useful to know some strategies so that the client does not run away from the chat after a few seconds, but gets answers to his questions and remains satisfied.
Retaining users on the site
It is obvious that an attractive, up-to-date design, relevance of social media marketing service the request and value of the information contribute to the retention of the user on the site. But today even this may not be enough. To keep the user from closing your site after 10 seconds, you need to attract his attention. Here are some ways.
Online consultant
An online consultant on a website is something that can hold a user at the moment when they are about to close the tab. The main thing is to set up a pop-up window at the right time. Chats on a website can be very intrusive and irritate users. Therefore, it is better to implement a call to dialogue not immediately, but to start from the user's behavior and time spent on the website.
It is better to set up a pop-up window for an online consultant after the user has spent more than a minute on the website or after viewing certain pages.
To keep users' attention, you need to analyze and predict their behavior. A funnel helps with this to some extent. When creating it, you calculate a certain universal scenario that most users perform on your site. Knowing which buttons they click and which calls to action are most attractive to them, you can create an "ideal" scenario that will lead potential customers to a purchase.
Use intriguing button names and internal links so that the user "falls" deeper into other pages of the site.
Popup widgets
In the pop-up format, you can set up not only a chat, but also any other information. For example, offer a free webinar or a discount on a product. The main thing here is to set up the widget correctly so that it does not irritate the user and does not distract him from reading.
The pop-up can be set up based on the time spent on the site. For example, after the user has spent 2 minutes on it (this will “warm up” the user a little and push him to perform the target action) or at the moment when the user intends to close the site and points the cursor to the upper right corner. You can also segment users and create unique personal offers for them. This significantly increases loyalty and the likelihood of a purchase.
Do not forget about the widget design. Since it appears unexpectedly for the user, it is better not to use irritating bright colors, but make it noticeable.
Read also: "How to communicate with clients in online chat"
Chat Customer Retention Strategies
Why keep the client in the chat? After all, online chat was invented to provide prompt technical support. However, it is useful to know some strategies so that the client does not run away from the chat after a few seconds, but gets answers to his questions and remains satisfied.