Post by account_disabled on Nov 25, 2023 5:47:16 GMT
They are just making sure they can find the right place without risk or struggle. These types of searches are relatively common, especially for people who might not know the C Level Executive Email Lists specific URL for a site they want to access.
An informational search query occurs when a searcher wants to learn about a topic. They might type in something that’s very broad in scope, such as “Ford trucks” or “Chicago.”
These users are looking to learn about their search query. They might be considering a new truck, or maybe they want to move to a big city.
If they aren’t sure what sizes and styles of trucks Ford offers, for example, they may search the vehicles as a broad topic that they can start to narrow down. The same is true with a location, as they might not know for sure if Chicago is right for them without further research.
Examples of Informational Search Queries
An informational search is going to look like this, where the searcher is hunting for a broad topic of information.
A screenshot showing the results of a Google search for Chicago.
In this type of search a user will get top stories, news and information, and many other details about their search term. They can look at images and videos, read current news, see maps, and much more.
The news they read or the pictures they see can then help lead them to more detailed searchers on some of the specifics. In this example a new search could be for “Chicago neighborhoods” or “Chicago Christmas festivities.”
Transactional Search Queries
Anyone completing a transactional search query is looking to make a purchase. These are often called “do” queries, since the user is specifically looking to do something, such as buying a product.
Not every transactional search query results in a purchase, and many of these queries end if the user doesn’t find what they’re looking for. Companies that show up in these queries and have what the user wants may see their sales increase.
An informational search query occurs when a searcher wants to learn about a topic. They might type in something that’s very broad in scope, such as “Ford trucks” or “Chicago.”
These users are looking to learn about their search query. They might be considering a new truck, or maybe they want to move to a big city.
If they aren’t sure what sizes and styles of trucks Ford offers, for example, they may search the vehicles as a broad topic that they can start to narrow down. The same is true with a location, as they might not know for sure if Chicago is right for them without further research.
Examples of Informational Search Queries
An informational search is going to look like this, where the searcher is hunting for a broad topic of information.
A screenshot showing the results of a Google search for Chicago.
In this type of search a user will get top stories, news and information, and many other details about their search term. They can look at images and videos, read current news, see maps, and much more.
The news they read or the pictures they see can then help lead them to more detailed searchers on some of the specifics. In this example a new search could be for “Chicago neighborhoods” or “Chicago Christmas festivities.”
Transactional Search Queries
Anyone completing a transactional search query is looking to make a purchase. These are often called “do” queries, since the user is specifically looking to do something, such as buying a product.
Not every transactional search query results in a purchase, and many of these queries end if the user doesn’t find what they’re looking for. Companies that show up in these queries and have what the user wants may see their sales increase.